Sandra Rocha studied Communication Sciences and Audiovisual and currently leads the M&ACKT - Media and Arts Centre for Knowledge Transfer at Lusófona University, where she is responsible for managing its team.

M&ACKT is responsible for CICANT - Centre for Research in Applied Communication, Culture, and New Technologies - but also for the international academic offer and communication for the Film and Media Arts Department.

For the past 19 years she has been managing all cooperation actions between partners, both from academia and industry, namely several cooperation projects funded under Media Programme Training, H2020 and Erasmus+.

She is the coordinator for the Erasmus Mundus joint Master degrees offered by Lusófona University and one of the coordinators for the FilmEU Alliance.